Show Me Foundation
Crafting a Digital Strategy to Raise Awareness for a Nonprofit Organization
Overview:
Show Me Foundation is a nonprofit organization dedicated to recruiting and supporting BIPOC clinicians, with a special focus on African American communities, to address the distinct challenges they encounter. As they expanded their outreach, they needed a complete website build from scratch to effectively communicate their mission and increase engagement. I was brought on to design and develop a website that would not only educate visitors but also drive more participation in their programs and initiatives.
Team:
UX/UI Design (my role)
Client
Project Management
Outcomes:
Improved and streamlined registration processes leading to more sign-ups for community events
Fully responsive design of website executed
Increased trust and credibility for nonprofit
Goals:
Increase awareness of the nonprofit’s mission and programs
Highlight upcoming events, fundraisers, and programs to encourage attendance and participation.
Foster greater community involvement and support for the foundation's initiatives
Define
Raising awareness and encouraging community participation
I collaborated with the foundation’s leadership to prioritize key areas of the website that would effectively communicate the mission, simplify event registration, and encourage user engagement. We focused on outlining clear objectives for the foundations navigation.
Key Takeaways:
The foundation needed a clear, engaging platform to communicate its mission effectively.
Laid out necessary elements of website: Home Page, About Us, Events Page, Therapist Info Page, Contact Page
Needed visual content and design that aligned with the foundation's mission
Understand
Gaining insight into user needs and organizational goals
To set the framework for the design process, I conducted stakeholder interviews with the foundation's leadership and gathered insight into the nonprofit's target audience. I reviewed the websites of similar organizations to understand what was working well in the nonprofit sector.
Key Takeaways:
Branding and content of website have ensure that every element—from visuals to messaging—effectively communicated the organization’s purpose and values.
Nonprofits benefit from clear, mission-driven messaging, simple navigation, and accessible event sign-up processes.
Ongoing communication with the client ensured that the website aligned with her vision and met the foundation’s needs.
Create a New Report
Ideate
Low Fidelity Wireframes
Landing Page
Events Page
Contact Page
Mission Page
Therapist Profile
Design Guide
For the UI Design of the website- I created a calming color palette, established typography, and designed the logo. I also wrote all of the copy based on the points that the client wanted me to establish.
High Fidelity Screens
Reflections and Next Steps
The Show Me Foundation website project was a rewarding experience, as it allowed me to create an engaging and accessible platform that effectively reflects the organization’s mission. Throughout the project, I focused on user-centered design principles to ensure that the site was intuitive, visually appealing, and aligned with the foundation’s goals of providing mental health resources. By optimizing the event registration flow and streamlining navigation, we saw an increase in user engagement, which highlights the effectiveness of the design choices. The success of this project has been particularly gratifying, as the founder expressed great satisfaction with the final product.
Building on the positive results, I will be creating a personal website for the founder, which will focus on showcasing her professional services and accomplishments. This project will be an opportunity to carry over the elements that worked well on the foundation’s website, while customizing the design to reflect her personal brand and professional goals. I plan to apply a similar user-centered approach, ensuring the new site is both functional and unique to her needs. This next step solidifies a strong ongoing partnership, allowing me to support both the foundation’s mission and the founder’s professional growth.
Thanks for Taking the Time to Read My Case Study!!
Questions or comments? Reach me at @ahalmahalilovic.com